Study: Younger Gen Z media behaviours differ
Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]