TikTok tests disappearing videos
August 5, 2021
Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram.
TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted.
It follows news that WhatsApp is rolling out a feature for users to post photos or videos that vanish after they are seen.
TikTok, which is owned by China’s ByteDance, told the BBC: “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community.”