Advanced Television

snapchat

Channel 4, Snapchat AR experiences for Paralympics

Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]

August 27, 2024

Snapchat rolls out new ad products

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]

August 15, 2024

VideoAmp collaborates with Snap

VideoAmp, a media measurement company, has announced a strategic collaboration with Snap. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to reach audiences across linear TV, streaming and digital platforms. Leveraging VideoAmp’s big data and tech […]

July 11, 2024

Grusd joins Nielsen as CEO of Gracenote

Nielsen has announced that Jared Grusd has been named Chief Executive Officer (CEO) of Gracenote, effective immediately. Grusd will lead Gracenote in driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to […]

July 9, 2024

Snapchat, WBD expand sports partnership

Snapchat and Warner Bros Discovery (WBD) have announced the launch of an extended, multi-region partnership to transform the fans consume and celebrate sporting content ahead of this year’s summer of sport. The two-year partnership aims to entertain and inspire millions of Snapchat users across the UK, France and the rest of Europe with exclusive content […]

July 4, 2024

Research: Snapchat ads drive audiences to new content

Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s audience of over 800 million monthly active users, the analysis showed that Snapchat […]

July 2, 2024

Study: AR advertising increases likelihood to buy

Amplified Intelligence, a source for accurate attention measurement, has partnered with Snapchat to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR lenses, producing the most accurate measurement to date. Key findings from the research […]

June 7, 2024

Research: Gen Z falling back in love with sport

Ahead of 2024’s summer of sport, research from 3Gem shows almost half (47 per cent) of 18-24 year olds believe the world of traditional sports fandom is inaccessible to them; a tight-knit community they’re not able to be a part of without meeting certain criteria. In fact, almost half (43 per cent) of young people […]

June 6, 2024

Snapchat partners with CreatorIQ

CreatorIQ, the creator marketing platform, is partnering with Snap to enable marketers to discover Snap creators, manage partnerships and measure results directly through the CreatorIQ platform.. As the creator marketing platform for more than 1,200 global advertisers including Logitech, Ulta Beauty, and Unilever, CreatorIQ will bring immediate scale and unique demand to the Snapchat platform. […]

May 2, 2024

Forecast: Snapchat ad revenue at $5.2bn in 2024

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

March 28, 2024