Amazon branded TVs unveiled

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As heavily rumoured, Amazon has announced an all-new lineup of Fire TV devices with its first-ever Amazon branded smart TVs, the Amazon Fire TV Omni Series and 4-Series smart TVs, and the all-new Fire TV Stick 4K Max.

“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core—the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment,” said Daniel Rausch, Vice President, Amazon Entertainment Devices and Services. “Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural.”

The Fire TV Omni Series integrates the Fire TV experience and far-field voice technology directly into the TV, providing an all-in-one entertainment device for streaming, cable TV, music, gaming, and more. Hands-free Alexa voice controls are always available whether the TV is on or off or when using an HDMI input.


The Fire TV Omni Series will be available in 43” ($409.99 [€347]), 50” ($509.99), and 55” ($559.99). The Fire TV Omni Series with Dolby Vision will be available in 65” ($829.99), and 75” ($1,099.99). The Fire TV 4-Series will be available in 43” ($369.99), 50” ($469.99), and 55” ($519.99). All TVs will be available next month in the US, exclusively at Amazon and Best Buy. Starting today, you can save $110 on the 50” Fire TV Omni and 4-Series models for a limited time during the introductory period.

Fire TV Stick 4K Max will be available in the US for $54.99.


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