Redbox signs Palomino Media Group to handle sales
October 27, 2021
Redbox, the US entertainment company, has signed a deal with global sports and entertainment media company Team Whistle to have their Palomino Media Group handle direct sales for their advertiser-supported streaming video platform that includes Ad Supported Video on Demand (AVOD) and Free Ad Supported Television (FAST) channels. Palomino Media Group is an award-winning media sales organization within Team Whistle helping top platforms in the streaming video space monetize their inventory with tailored solutions.
Redbox has been aggressively expanding its free streaming efforts and recently surpassed 120 FAST channels with recent additions that include Yahoo! Finance, 10 local news channels from Cox Media Group (CMG), and popular children’s channel Happy Kids. The company has also recently announced an AVOD content deal with Lionsgate, and now offers over 5,000 movies and TV shows completely free.
“Palomino Group is one of the best direct sales organizations in the streaming business and we’re thrilled to be working with them to sell our inventory,” said Jason Kwong, Chief Strategy and Digital Officer, Redbox. “As we work to rapidly grow our free streaming business, having a partner like Palomino will help us grow even faster.”
“We have a long history selling inventory for streaming platforms” said Kyle Young, EVP of Solutions at Team Whistle. “We are excited to partner with Redbox in their efforts to scale revenue growth on their streaming platform and deliver a best-in-class experience for Redbox’s advertiser partners.”