TVSquared, a global player in converged TV ad measurement and attribution, has announced the addition of Debbie Wogan as chief revenue officer (CRO) and Jessica Hindlian as senior vice president (SVP) of identity and partnerships.
Wogan brings more than 20 years of digital sales leadership experience. She previously held roles as principal agency manager at Amazon, head of East Coast sales at Spotify, vice president of national sales at Catalina and CRO at BlogHer. As CRO at TVSquared, Wogan will focus on driving the company’s global growth strategy to meet the increasing focus on converged TV and the growing demand for independent, cross-platform TV measurement and attribution.
With two decades working in TV and ad tech, with a heavy focus on identity and data connectivity, Hindlian joins TVSquared to lead the ongoing development of its identity-resolution strategy. Hindlian was previously vice president of product partnerships and sales implementation at TransUnion, where she evolved the company’s identity framework and built relationships that supported a technology-led TV ecosystem. Before that, she served as SVP of product management at Nielsen.
“Converged TV requires a new approach to how we measure, transact and identify audiences. Debbie and Jessica are uniquely suited to grow TVSquared’s global presence as we expand our TV media coverage and viewership data, and further evolve our identity-resolution solution to account for audiences across platforms and screens,” said Jo Kinsella, president, TVSquared. “With marketers foregoing legacy TV models,
“TVSquared is spearheading the next generation of measurement at a time when all players are looking for a solution that meets the current and future state of TV,” added Wogan. “With the largest coverage of the converged TV ecosystem, TVSquared has the strongest platform for measurement and attribution. It is an exciting time to join the team and deliver value to all advertisers – from digitally native DTCs to more traditional players across the CPG, auto, finance and insurance categories.”
“Sitting at the center of the TV ecosystem, TVSquared is in a unique position to process and connect the right data, at scale, to deliver true, identity-enabled, cross-platform TV measurement and attribution,” said Hindlian. “This is the most exciting time in TV and I’m looking forward to moving the industry forward through the most innovative and scalable technology platform in the world.”