Nielsen has filed a patent-infringement suit against TVSquared alleging a technique for measuring audience exposure across platforms while protecting personal information has been infringed. Nielsen is seeking to recover damages, including lost profits. TVSquared was acquired last month about $160 million (€146.1m) by Innovid, to build “a new currency-grade standard for cross-platform TV measurement”. “We […]
Connected TV advertising delivery and measurement platform Innovid and converged TV measurement and attribution platform TVSquared have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m). With the industry calling for a more transparent and accountable TV ecosystem, the companies said […]
TVSquared, a global player in converged TV ad measurement and attribution, has announced the addition of Debbie Wogan as chief revenue officer (CRO) and Jessica Hindlian as senior vice president (SVP) of identity and partnerships. Wogan brings more than 20 years of digital sales leadership experience. She previously held roles as principal agency manager at […]
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable. ADvantage XP is an always-on, scalable platform that offers independent, impression-based measurement of ad exposure and outcomes for converged TV campaigns. […]
TVSquared, a global player in converged TV ad measurement and attribution, has released a report providing a global view on converged TV, which represents survey insights from nearly 1,000 buyers in the US, UK, Germany and Australia. The report also analysed billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform […]
TVSquared, a global player in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns. TV viewers, not bound by time, location, platforms or devices, can consume […]
Ad management, data-driven creative messaging and unified insights platform Flashtalking, has partnered with global measurement and attribution platform TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising. TVSquared’s always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking […]
TVSquared, a global player in cross-platform TV ad measurement, has announced its approved status as the latest organisation to join IAB Europe’s Transparency & Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement. […]
TEGNA has announced that TVSquared has been chosen to power cross-platform, closed-loop measurement and attribution for thousands of its advertisers, delivering incremental reach and web, location and app outcomes for local data-driven linear television and CTV and OTT campaigns. TEGNA’s footprint of 64 stations in 51 markets, which serve 48 million TV households monthly, and Premion’s […]
TVSquared, a global player in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of Foursquare’s location data within its ADvantage platform. TVSquared users can now connect linear and OTT/CTV ads directly to physical outcomes, including store visits and foot traffic, to get a same-day view into how […]