Vevo launches 10 linear channels on Local Now
November 8, 2021
Vevo, the music video network, and Local Now, the free-streaming service for local news and entertainment in the US, have announced their partnership and the subsequent launch of ten Vevo channels on Local Now.
Programmed by Vevo’s expert curatorial team, each channel focuses on a specific genre or decade. The Vevo channels on Local Now include: Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ‘70s, Vevo ‘80s, Vevo ‘90s, and Vevo 2K. Additionally, for a limited time through the end of the year, Local Now users can tune into Vevo Holiday, a channel specifically programmed for celebrating this upcoming Christmas season.
The partnership with Local Now is part of Vevo’s wider strategy to bring its content to fans through connected TVs (CTV) in both on-demand and linear-programmed environments.
“We are excited to expand our linear footprint nationally with a rapidly-rising FAST service like Local Now, utilised across more than 225 local US markets by millions of consumers, who watch music videos and other premium content through connected devices,” said Rob Christensen, vice president, advanced TV, Vevo. “Linear programming allows us to create a more tailored lean-back viewing experience on TV that caters to a variety of music fans and preferences. For example, because there is great appetite for nostalgic content, we have curated decades-based channels where fans can reminisce about the past. Similarly, given the historical popularity of holiday music during this time of the year, Vevo offers fans a channel dedicated to just holiday music videos 24/7.”
“Local Now is experiencing exponential growth as a free-streaming service. Our audience is reaping the benefits of that growth as we continue to expand our content and channels,” says Byron Allen, founder, chairman, and chief executive officer, Allen Media Group. “This partnership with Vevo adds more depth to our fast-growing line up, bringing the biggest music stars to our users’ living rooms or wherever they like to stream.”