Advanced Television

Synamedia, Ateliere partnership

January 6, 2022

Ateliere Creative Technologies has announced that Synamedia is integrating Ateliere’s technologies into its VIVID Workflow-as-a-Service portfolio (WaaS) for enhanced delivery of low latency OTT solutions.

The companies say the partnership brings new integrated streaming and on-demand offerings to the market, giving video service providers a competitive advantage for attracting and retaining subscribers by providing a streamlined and simplified viewing experience across all screens.

“The new offering allows content owners, local channels, and broadcasters that don’t have an OTT presence to easily create on-demand experiences and take advantage of their established brand to reach audiences in exciting ways on any screen or device,” said Dan Goman, CEO at Ateliere. “For consumers weary of navigating and managing a patchwork of content apps and devices, this collaboration simplifies the viewing experience.”.

“Video service providers are competing for audience mindshare in a highly competitive space and are seeking proven solutions from trusted experts to help deliver a compelling user experience on any screen. They seek to lean on reliable technology partners that can offer simplified implementation of new features with rapid time-to-market and accelerated return on investment,” added Olivier Detaevernier, Senior Product Manager, OTT Solution, Synamedia. “Our low latency OTT solution empowered by Ateliere’s content management technology restores the value proposition of video services by combining the benefits of traditional viewing experiences with OTT streaming, delivering the best of both worlds to consumers through a seamless experience.”

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