Watch4 to stream ATP 250 Tournaments
January 10, 2022
Watch4, an AVoD service in Germany, Austria and Switzerland, has entered into a licensing agreement with IMG, an Endeavor company, to stream three ATP 250 tournaments live from Australia.
From now to January 15th, Watch4 will feature live streams of 21 Tennis Australia’s tournaments taking place in Adelaide, Melbourne and Sydney. The matches, which are a precursor to the Australian Open, will feature such notable tennis pros as Rafael Nadal, Alex de Minaur and Alexander Zverev. The matches will be also be available on demand after the live stream.
The ATP 250 tournaments are being made available for free to Watch4 viewers and are part of the platform’s sports sections, which include other sports content and weekly sports highlights.
“Our agreement with IMG is indicative of the types of licensing deals we intend to execute more and more this year,” said Philipp Rotermund, CEO, Video Solutions AG. “We believe that sports content is a vital part of our overall entertainment offering for viewers in our markets. The ATP tournaments are high-profile and feature some of the biggest names in tennis, but aren’t readily available to viewers. We hope to be the platforms consumers go to for live and on-demand sports content like this from around the world.”