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LoopMe announces Mayfair investment

January 14, 2022

LoopMe, a brand-focused mobile advertising platform, has announced Mayfair Equity Partners, a tech and consumer growth investor, as its new investment partner.

LoopMe has estimated gross revenues of nearly $100 million (€87.3m) for full year 2021, having achieved revenue growth of c.50 per cent p.a. over the past three years, with the majority of revenues now coming from the US.

Funds advised by Mayfair are investing $120 million to acquire a majority stake in LoopMe that will value the Company at close to $200 million. The investment will see LoopMe continue to expand internationally whilst bringing innovative new products to market.

LoopMe clients include brands, major holding companies and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.

“LoopMe has experienced phenomenal growth over the past ten years, particularly in the US, within the mobile video app ecosystem and now in CTV,” said Stephen Upstone, CEO and founder of LoopMe. “As a leading data and privacy-compliant software platform delivering exceptional performance without the need for personal identifying data, LoopMe is poised for continued success given ongoing market developments with regards to data regulation and usage. We are excited to welcome the support of Mayfair Equity Partners as we expand into new geographies and add new product offerings around data and measurement.”

“Over the last decade the mobile brand-based advertising market has undergone a period of rapid growth, expanding to over $8 billion in size. This is a very dynamic part of the AdTech ecosystem, which is supported by increasing handset penetration and the desire for personalised digital content. We have long been impressed with LoopMe’s strong growth and market leadership, and we see significant opportunity to continue that trajectory by supporting their mobile in-app and CTV capabilities,” added Daniel Sasaki, Managing Partner at Mayfair Equity Partners. “We are thrilled to back Stephen and Marco as LoopMe continues its expansion and diversification, particularly across the US, APAC and EMEA.”

Categories: Advertising, Articles, Business, Funding, Mobile

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