Over over £13.4m raised in Concert for Ukraine
March 30, 2022
Organisers of the two hour fundraiser event Concert for Ukraine which took place on March 29th from the Resorts World Arena Birmingham, have confirmed that over £13.4million has been raised to date from the concert for the DEC Ukraine Humanitarian Appeal through sponsorship, ticket sales, ad revenue and public donations.
A peak of 3.6million people at home tuned into the live broadcast and it was the most watched programme of the day for 16-34 year olds.
Hosted by Global radio presenters, Capital Breakfast host Roman Kemp, Capital FM’s Marvin Humes and Heart’s Emma Bunton, the broadcast saw many emotive moments across the two hours with the live performances from artists including Ed Sheeran, Camila Cabello, Paloma Faith, Gregory Porter, Emeli Sandé, Nile Rodgers & Chic and Ukrainian singer and former Eurovision winner Jamala, interspersed with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Throughout the broadcast viewers were invited to make donations to the DEC appeal via text message. The Disasters Emergency Committee (DEC) have confirmed that its Ukraine Humanitarian Appeal has raised a total of £260 million to date.
ITV, STV and Livewire Pictures joined forces with the Disasters Emergency Committee (DEC) and the Media & Entertainment group Global to bring together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal.
The live show broadcast across ITV, STV, ITV Hub and STV Player and was produced by Livewire Pictures. Global, the Media & Entertainment Group, joined as media partner, and Marks & Spencer were headline sponsors for the broadcast. The concert took place at the Resorts World Arena, Birmingham.
All sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast) will also be donated by ITV to the DEC appeal.
Global were broadcasting live from backstage at the concert on the night with a show across the Heart and Capital networks – the first simulcast for an event of such importance. The three-hour show, hosted by Capital Breakfast’s Sian Welby and Heart’s Dev Griffin featured key performance moments, interviews and backstage atmosphere from the artists performing as well as detail on how listeners can donate to the DEC appeal.