Advanced Television

MENA: Over 64m watch World Cup draw on beIN

April 7, 2022

beIN Media Group and its flagship sports channel beIN Sports, has unveiled international slogan for the upcoming FIFA World Cup Qatar 2022 tournament: One World One Home.

The slogan reveal marked the occasion of the World Cup Final Draw event, which took place in the host country’s capital, Doha, on April 1st. Over 64 million viewers from around the Middle East and North Africa (MENA) tuned in to beIN Sports’ Arabic and English channels to watch the broadcaster’s extensive content offering, which included 24-hours of never-seen-before programmes, documentaries, and special interviews pre- and post-event.

Yousef Al Obaidly, Group CEO of beIN Media Group, commented: “With just a few short months until kick-off, it’s fantastic to see all the wonderful creative efforts coming together to mark the countdown to the greatest show on Earth. Friday’s exhilarating FIFA World Cup Final Draw produced some incredibly high-octane matches – and it will be an honour to host both the fans and the world’s most prestigious sporting event. As the official broadcasters in 25 countries across MENA and France, we cannot wait for the action to get underway and to show everyone the true meaning behind One World One Home”.

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