UKTV names Brough CMO
June 10, 2022
UKTV, part of BBC Studio, has appointed Penny Brough as its Chief Marketing Officer, to lead UKTV’s Marcomms division for its seven channel brands – Dave, Gold, Drama, W, Alibi, Eden and Yesterday – and streaming service UKTV Play.
Reporting to UKTV’s CEO, Marcus Arthur, Brough will be responsible for helping to grow the viewership and reputation of UKTV’s brands, overseeing 90 colleagues within the Marketing, Social and Online, Media and Creative teams, and working closely with Director of Communications, Kerry Goode, and the Consumer Communications team.
Arthur said: “Penny’s expert marketing credentials combined with her vision, passion, creative flair and personal values make her the perfect fit for UKTV. I’m also looking forward to her joining UKTV’s Executive Leadership Team where I know she will make a strong contribution to shaping the growth strategy for the business.”
Brough added: “I’m absolutely delighted to be joining UKTV. I cannot wait to work with the talented team, to continue to grow the fantastic brands and be part of shaping the next phase of UKTV’s digital journey.”
Brough brings extensive experience to the role with over 20 years working in the industry in agency and in-house positions. She is currently SVP Marketing & Audiences at BBC Studios, responsible for Marketing and B2B Customer Engagement. During her tenure Penny has helped shape a new strategy for customer engagement and been instrumental bringing the Marketing and Customer Engagement teams together to foster collaboration.
Prior to joining BBC Studios, Brough spent eight years at ViacomCBS, joining in 2013 as VP, Director of Marketing Comedy Central. She went on to expand her role to include MTV UK and take on an international remit spanning 149 markets for Comedy Central and Paramount Network, before moving within Viacom to take on Channel 5 in 2018.
Brough will join UKTV in September.