Equativ takes majority stake in Nowtilus
July 7, 2022
Equativ, the independent ad monetisation platform, has announced its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming.
After the recent announcement of its rebranding, shifting away from Smart to Equativ to settle the complete integration of its unified proposition, this move is the latest in a series of strategic acquisitions and partnerships that accelerates Equativ’s growth in the Connected TV (CTV) space.
Nowtilus will continue to operate independently, with the Serverside.ai brand remaining unchanged to provide a standalone SSAI solution for OTT, HbbTV and Audio.
“The strategic investment in Nowtilus is the natural next step in Equativ’s advanced TV journey, allowing us to accelerate our vertical integration by internalising relevant TV tech expertise and resources,” said Arnaud Créput, CEO at Equativ. “Nowtilus is the perfect match as it allows us to provide our clients with a completely interoperable and agnostic advanced TV and video solution that innovates with new format capabilities such as audio. Together we will provide greater control for the seller, limit ad leakage and optimize outcomes for the buyers.”
“This partnership will provide our customers with a whole new level of sophisticated video monetisation, as Equativ and Nowtilus enable the holistic end-to-end advertising supply chain,” said Patrick Knippel, Managing Director and Co-Founder at Nowtilus.
“We’re all thrilled to be joining the Equativ family,” added Leander Carell, Managing Director and Co-Founder at Nowtilus. “As a fervent supporter of the Open Web, Equativ also advocates for the wider adoption of stronger standards in terms of data sharing, competition management, transparency, interoperability, and openness. All the ingredients of a more robust and efficient CTV ecosystem.”