Advanced Television

HBO Max enhances app

August 9, 2022

SVoD service HBO Max has completed the roll out of a new user experience on desktop, iOS and Android mobile devices, and Amazon Fire tablets, where available globally. The re-platformed app delivers highly requested new features from HBO Max fans and marks the conclusion of moving all HBO Max apps to a new, more performant tech stack, a process that started with replacing connected TV applications.

New features available in the updated HBO Max mobile and desktop application include:

  • Shuffle button functionality expansion to mobile devices. Previously only available on the desktop and CTV experiences, this feature gives users the ability to randomise the first episode that plays for select series on the platform.
  • SharePlay support for iPhone and iPad users (US only)
    • Subscribers in the US with an ad-free plan and an iPhone or iPad can now use SharePlay to watch their favourite HBO Max programmes in sync with friends and family while on a FaceTime call.
  • A dedicated home for downloaded content with improved performance and stability
  • Tablet support for both landscape and portrait orientations
  • An enhanced screen reader experience with improved navigation elements and functionality
  • The ability to split screens with other apps on any behaviour-supported mobile device
  • Updated, intuitive navigation
  • A refined design and visual styling to let content shine
  • Chromecast stability improvements

These updates mark a significant improvement to the HBO Max experience that will further connect audiences with the stories and storytellers they love on HBO Max.

“We are delighted to introduce the revamped HBO Max mobile and desktop apps,” said Kamyar Keshmiri, SVP, Product Design, Warner Bros. Discovery Streaming. “The changes give our users more of the features they care most about, along with improved navigation and a more immersive canvas for storytelling, helping them click play on their favourite content faster and with less friction.”

This update arrives ahead of the highly anticipated August 22nd release of the Game of Thrones prequel, The House of the Dragon, and in time for viewers to catch up on Season four of the Emmy-winning drama series Westworld before the season finale on August 14th.

Users can watch new Max Originals Pretty Little Liars: Original Sin and Rap Sh!t alongside family and friends, or stream new movies including The Bob’s Burgers Movie, fresh out of theatres.

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