Advanced Television

Fox, FreeWheel partnership

November 3, 2022

Fox Corporation has selected FreeWheel, a technology platform for the television advertising industry, as a partner to enable its OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio.

The announcement is part of Fox’s continuing strategy of providing more innovative advertising tools and resources to further deliver integration and alignment with its brands, as well as enhancing an advertiser’s return on investment.

With this agreement, FreeWheel will work with Fox to holistically manage direct sold advertising campaigns across premium content from the company’s brands, which includes Fox News Media, Fox Sports, Fox Entertainment, and Tubi, the company’s AVoD service.

“Across Fox, we continue to work with our advertising partners to create the optimal environment for brand messages to efficiently reach the right audiences across the company’s industry-leading portfolio of brands and platforms,” said Dan Callahan, SVP Data Strategy and Sales Innovation at Fox Corporation. “Our partnership with FreeWheel further brings this vision to life and we look forward to collaborating with them to further elevate the overall advertising and viewing experience.”

“We’re thrilled to be working with Fox to an even greater extent,” said FreeWheel General Manager Mark McKee. “By teaming up, we can help solve for many of today’s pressing industry issues, including the need to unify supply across different inventory pools in an increasingly fragmented marketplace, reduce waste, optimise efficiency and reach the right audiences. In doing so, we’re helping to pave the way for a better overall ad – and user – experience across the ecosystem.”

Categories: Advertising, Articles

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