Magnite launches Magnite Streaming
February 7, 2023
Magnite, the independent omnichannel sell-side advertising platform, has announced Magnite Streaming, a singular supply side platform that merges technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VoD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more effectively drive their businesses.
Magnite’s CTV and OTT clients include Disney Advertising, LG Ads Solutions, and Warner Bros Discovery. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.
Sam Wilson, EMEA Managing Director of CTV, at Magnite, remarked “As consumers increasingly gravitate toward streaming TV’s premium viewing environment, media owners and broadcasters must navigate the challenges of meeting this demand while also ensuring they can deliver high quality ad experiences across their vast libraries of content. Magnite Streaming addresses these challenges with an all-in-one platform that provides the technology and tools needed at every stage of the advertising process for every video format. Our team has unparalleled experience serving preeminent streaming clients and the unification of our technology will further help us support their businesses.”