Advanced Television

Deutsche Telekom selects WSC Sports

February 9, 2023

Deutsche Telekom is integrating a new solution from WSC Sports, a specialist in AI-powered video highlights, to broaden the reach and engagement of its sports content.

The cloud-based AI-powered solution which is being utilised by Deutsche Telekom’s TV and OTT services – MagentaTV and MagentaSport – analyses games in real-time and automatically creates highlight snippets of the match. The clips are then automatically packaged with customised branding and distributed to various internal and external digital platforms.

Thus far, WSC’s platform has been used to create more than 5,500 highlights on the Deutsche Telekom platforms including the FIFA World Cup, Women’s Bundesliga, German Ice Hockey League, and Basketball Euroleague.

Arnim Butzen, Head of TV at Telekom, commented: “Our Magenta sports offering stands for top-class entertainment and content diversity. Technological innovations such as the platform from our partner WSC Sports enable us to play out our exclusive content faster and more efficiently, thus significantly increasing interest in the various sports. Overall, we have generated more than 400 million video views across all platforms and social media channels since the middle of last year thanks to the use of the tool. This success shows that we are hitting a nerve with our target groups.”

During the 2022 FIFA World Cup, Deutsche Telekom says it was the fastest cable to produce and publish the fastest highlights in the German market just minutes after the end of the match thanks to the use of the platform software.

“We’re very excited with the initial results of our collaboration with Telekom and together we are exceeding the expectations of the modern sports fan across Europe,” added Aviv Arnon, Chief Business Development Officer at WSC Sports.“Integrating our leading AI Powered highlights solution into one of the largest telecommunications networks in Europe is a natural fit, and we are looking forward to further unlocking the full potential of Deutsche Telekom’s impressive portfolio of sports media rights.”

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