Advanced Television

Sargeant named Sport 24 brand ambassador

March 31, 2023

Williams Racing Formula 1 driver Logan Sargeant has partnered with IMG’s Sport 24, the live international inflight and in-ship sports channel, as its first brand ambassador.

Through this partnership, Sargeant will feature in Sport 24’s brand campaign, providing exclusive behind-the-scenes content from his inaugural F1 season, as well as travel and sports insights, as he travels to over 23 global destinations serviced by Sport 24 routes throughout the year.

The campaign will leverage Sargeant’s engaged social media audience to raise awareness that F1 fans are now able to watch all 23 races live while travelling around the world, thanks to Sport 24.

Sargeant commented: “I know the importance of staying connected to the excitement of the race. So, I am thrilled to partner with Sport 24 and spread the word that no matter where fans are, they can catch all the action. As an all-around sports enthusiast who travels throughout the year, Sport 24 is a game-changer for me. I am excited for what’s to come.”

Sport 24 recently added Formula 1 to its international sports portfolio which includes MotoGP, Premier League, NBA, UEFA Champions League, the upcoming FIFA Women’s World Cup, Rugby World Cup, ICC Cricket World Cup and more.

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