Advanced Television

Sport 24

Sargeant named Sport 24 brand ambassador

Williams Racing Formula 1 driver Logan Sargeant has partnered with IMG’s Sport 24, the live international inflight and in-ship sports channel, as its first brand ambassador. Through this partnership, Sargeant will feature in Sport 24’s brand campaign, providing exclusive behind-the-scenes content from his inaugural F1 season, as well as travel and sports insights, as he travels to over 23 […]

March 31, 2023

Sport 24 to air FIFA Women’s World Cup 2023

Sport 24, the live sports channel that’s available on airlines and cruise lines around the world, has announced a deal with FIFA to broadcast the FIFA Women’s World Cup Australia & New Zealand 2023.  The IMG-owned channel will show more than 90 hours of live coverage across 64 matches from the tournament taking place from […]

March 8, 2023

IMG wins F1 rights deal

Sports, events and talent management company IMG has secured in-ship and inflight rights to broadcast the next three seasons of the FIA Formula One World Championship on Sport 24 and Sport 24 Extra. In a deal through to 2025, the IMG-owned and operated channels will broadcast over 150 hours of live coverage plus highlights from […]

March 1, 2023By Colin Mann

Sport24 renews NHL deal

Sport 24, the live sports channel available on airlines and cruise lines, has renewed its agreement with the National Hockey League (NHL) to provide in-flight and in-ship broadcast coverage through the 2024-25 season. As part of the agreement, Sport 24 – which is owned and operated by IMG –  will broadcast 250 live games each […]

January 6, 2023

Sport 24 signs Rugby World Cup deal

IMG’s inflight and in ship sports channel, Sport 24, has announced a deal with World Rugby to broadcast Rugby World Cup 2021 (to be played in 2022) and Rugby World Cup 2023. Sport 24 will deliver live coverage from both international tournaments to airlines and cruise ships across the world. The deal will kick-off with […]

October 7, 2022

Sport 24 to broadcast next 2 Cricket World Cups

Sport 24, the 24/7 live sports channel produced exclusively for inflight and in ship, has announced a deal with the International Cricket Council (ICC) to broadcast the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 for the first time. Sport 24, which is owned and operated by IMG, will […]

October 5, 2022

Sport 24 scores World Cup deal

Sport 24, IMG’s inflight and in ship sports channel, has secured a deal with football’s governing body FIFA to broadcast the FIFA World Cup Qatar 2022. Sport 24 and its secondary channel Sport 24 Extra will show more than 125 hours of live coverage from this year’s tournament. In addition to the live broadcast of […]

September 29, 2022