Advanced Television

Sky Mobile sponsors Britain’s Got Talent

April 14, 2023

ITV has announced that Sky Mobile, the UK mobile provider, is the new headline sponsor of Britain’s Got Talent. The iconic show returns for its sixteenth season on April 15th.

The sponsorship is a partnership between ITV, Fremantle, Sky Mobile and EssenceMediacom.

Sky Mobile’s sponsorship is a 360 package, providing multiple opportunities beyond broadcast with a breadth of licensing rights, social media, and digital inventory. The brand’s sponsorship idents will use Sky Mobile’s assets including its logo, Network Lines, glass SIM, emojis, and The Beach Boys track integrated with the famous Britain’s Got Talent buzzers, clips and Judges’ desk. Sky Mobile will also be making tickets available to customers through Sky VIP – its loyalty programme for Sky customers – offering the chance to win tickets to the live semi-final and final.

Mark Trinder, Director of Commercial Sales and Partnerships, ITV said: “Britain’s Got Talent is a juggernaut of family entertainment television and it’s wonderful to have Sky Mobile sponsoring the show for what’s sure to be another amazing series. The creative idents bring together both Sky Mobile and Britain’s Got Talent’s recognisable branding creating maximum impact for viewers and utilising the power of TV.”

Pierre Coppin, Director of Commercial, Marketing & Propositions for Sky Mobile, commented: “One of the joys of watching prime time TV is the ability to share the highs and lows with your friends and family – Britain’s Got Talent epitomises this perfectly, with fans experiencing a roller coaster of emotions. The conversations our idents represent will be recognisable to so many Brits and showcase the delight we all feel in sharing these moments with the people we love. We’re really excited to be part of the Britain’s Got Talent family and looking forward to seeing the fantastic talent we have across the UK.”

Holly Carters, Creative Futures Lead, EssenceMediacom, added: “We saw an unmissable opportunity to bring together Sky Mobile with Britain’s Got Talent – such a beloved and iconic show – to showcase the excitement of sharing unique and gripping moments with friends and family. This partnership promises to put Britain’s Got Talent fans and Sky Mobile VIP customers at the heart of our activation. Our Golden Buzzer worthy idents will hero the best bits of the show that fans have grown to love and we’ll be rewarding customers with a chance to get closer to the action with exclusive Sky VIP tickets. We’re really excited to be a part of the series this year and can’t wait for it to get started.”

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