Teads expands connected TV offering
April 28, 2023
Media platform Teads has announced the expansion of its connected TV (CTV) offering in the rest of North America, as well as across Latin America and Europe following multiple quarters of in-market test campaigns.
Launching in the UK, Canada, Brazil, France, Germany, Italy, Mexico and Spain, Teads further evolves its international suite of media with the addition of connected TV to expand audience reach and better deliver business outcomes for brands. As part of this global offering, Teads has now integrated Comscore, the industry’s third-party source for cross-platform targeting, into its solutions to maintain quality at scale and optimise cross-screen capabilities.
Jeremy Arditi, co-CEO, Teads, said: “The geographic expansion of our CTV offering is driven by the success we have seen in the US and rapid adoption of streaming across the globe. As video is in our DNA, we are excited to offer our clients the ability to reach audiences across every major screen.”