Nielsen debuts Nielsen ONE Content Alpha
May 3, 2023
Nielsen has introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on programme level measurement across platforms, is the first iteration of Nielsen ONE Content, which will be more broadly released in late 2024. Alpha clients include AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television and TelevisaUnivision.
As consumers embrace digital media, the video landscape has fragmented, leading to greater complexity for publishers, advertisers and agencies seeking to monetize content engagement. Nielsen ONE Content will enable users to analyse cross-screen viewing for the most comprehensive, comparable view of content performance. It will provide an audience-based value to content to influence content development strategies, media planning, and ultimately, content distribution and licensing deals.
The combination of Nielsen’s audience measurement solutions and ID system, along with ubiquitous Gracenote content metadata and IDs, makes it possible to combine insights for tens of thousands of programmes at a time into one single platform. These insights power deeper knowledge of programme, channel, and platform performance, as well as viewing behaviour trends, and help inform licensing and distribution decisions.
Unique to Nielsen ONE Content is the Gracenote ID, the entertainment content identifier powering catalogue management, content distribution, and search and discovery experiences across the video ecosystem. The Gracenote ID enables unified measurement of programmes across platforms, and the integration of rich metadata, to provide context to audience measurement.
“Following the release of Nielsen ONE Ads earlier this year, Nielsen ONE Content is the next step in our journey of delivering cross-platform measurement at scale,” said Deirdre Thomas, Chief Product Officer for Audience Measurement at Nielsen. “We value the important work with our Alpha clients that will set the stage for publishers, content rights owners, advertisers and agencies, to understand the value of content, and ultimately, to drive critical content monetisation and distribution business decisions.”
“We’re excited to work with Nielsen and partner on this important step in the journey to cross-platform content measurement,” said Jon Turner, Global Chief of Analytics, Mediahub. “At Mediahub, we’re committed to helping brands better understand how consumers interact with media and, ultimately, provide them with the best way to reach their target consumers for their brand and business goals. We believe Nielsen ONE Content will be a critical tool to help us bring that kind of value to our clients.”
“As the leading Spanish-language media and content company in the world, TelevisaUnivision is an unwavering champion for accurate representation of diverse audiences,” said Roberto Ruiz, EVP at TelevisaUnivision. “Nielsen has long been a trusted partner in audience measurement, and we’re thrilled to collaborate on the development of their cross-platform solution to ensure the fast-growing Hispanic consumer base is considered as part of the product design and development of Nielsen ONE Content Alpha.”
Nielsen ONE Content Alpha will continue to evolve with new features and enhancements ahead of its full market availability in the U.S. at the end of 2024.