Advanced Television

ESPN: Nearly 10m watch Lakers v Warriors Game 3

May 10, 2023

The Los Angeles Lakers vs Golden State Warriors game on May 6th delivered ESPN’s largest NBA Conference Semi-finals Game 3 audience in 24 years (since 1999) across all US networks. Despite the 30-point margin of victory, the ABC broadcast averaged 8,373,000 viewers and peaked with 9,719,000 viewers at 10:30om ET, according to Nielsen.

Lakers vs Warriors Game 3 on ABC was also the most-watched NBA Conference Semi-finals game in 12 years (since 2011) across all networks. It was the most-watched broadcast for May 6 in several key demographics, including M18-34; M18-49; M25-54; P18-34 and P18-49.

In addition, Game 4 between the Boston Celtics and Philadelphia 76ers – with a dramatic overtime conclusion – on May 7th, delivered an average audience of 5,100,000 viewers on ESPN. It was the most-watched Conference Semi-finals Game 4 ever on ESPN. Game 4 was the most-watched programme across all of cable for the day and peaked with 7,676,000 viewers at 6:15pm.

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