Advanced Television

Samsung, Claro, NAGRA in Smart TV alliance

June 8, 2023

Pay-TV operator Claro Colombia, Samsung and NAGRA have confirmed that streaming service Claro tv+ can now be enjoyed on Samsung Smart TVs without the need for an additional decoder. The launch expands the multiscreen content consumption experience for customers, facilitating access to all the content in this entertainment ecosystem.

This joint development with Samsung and NAGRA is available for 2020, 2021 and 2022 model Smart TVs, and generates a new viewing experience and ease of access, taking full advantage of all Samsung Smart TV hardware, using the same TV remote.

“We are working together with Samsung and NAGRA to facilitate access to our clients who have televisions of this brand without the need for additional devices,” said Rodrigo de Gusmao, Executive Director of the Claro Colombia Mass Market Unit. “Accordingly, we are reinforcing our aim for  the subscriber to watch television how and when he wants, in a simple way and without the need for a decoder. In addition, this strengthens our objective of creating the same experiences for our customers from any device and with an Internet connection.”

The solution offers an intuitive customer experience with built-in security. To use it, Claro TV+ customers only have to download the Claro TV Key application from the Tizen platform on Samsung Smart TVs .

“We are excited to innovate hand in hand with our strategic allies, impacting the user experience,” said Paula Andrea Ospina, VD Marketing Head of Samsung. “With this new option, we are expanding our portfolio of entertainment applications, so that customers can enjoy an immersive experience when watching their favourited content with the highest image quality and smart sound from our televisions.”

The development also meets MovieLabs requirements for enhanced content protection of 4K Ultra HD, HDR, and early release content.

“We are proud of the long-term relationship we have built with Claro Colombia and our continued work to help them extend their leadership position in the market,” commented Sebastián Kramer, NAGRA’s Senior Vice President of Business Development and Product Line Management. “Building on the success of Claro Colombia and its innovative Claro Tv+ proposal, this is another proven solution to facilitate the experience and respond to the growing consumer market in Colombia.”



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