Advanced Television

Global Chess League partners with Amazon Music

June 30, 2023

The Global Chess League has announced Amazon Music as the official audio streaming partner of the ongoing league, which is being held in Dubai. The league has seen many intriguing competitions between the best from the world of chess so far in a franchise-based league format.

The partnership between Amazon Music and the Global Chess League aims to drive the sport’s popularity amongst the audio-savvy regions of the world. As part of the partnership, Amazon Music is conducting exclusive podcasts on the league. It is also showcasing audio highlights of the matches for chess lovers across India, the US, Australia and New Zealand.

Mamta Saraf, Director, Amazon Music India, commented: “Tech Mahindra’s Global Chess League is an intriguing concept, and the first of its kind. At Amazon Music, we resonate with the pioneering spirit of the tournament and are excited about this partnership. Music is integral to the game and how it helps players to concentrate, which we saw in the World Championship. We look forward to bringing highlights, interviews and updates from the tournament to our listeners. We look forward to building a long-term relationship and create more opportunities for engagement with chess lovers.”

Jagdish Mitra, Chairperson, Global Chess League Board, added: “We are delighted that Amazon Music has partnered with the Global Chess League. In chess, audio plays a vital role, and the context of every move depends on listening to world-class commentators. With a partner like Amazon Music providing curated content for audiophiles across regions, we can achieve the objective of connecting with a wider cohort of fans through the expert voices we have onboarded for the league.”

The league is also setting the standards for technological innovations in the sport of chess as Tech Mahindra and FIDE have explored innovative ways to promote the game through interactive technology-enabled platforms by leveraging next-generation technologies such as 5G, artificial intelligence, and virtual reality, among others.

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