Hulu Japan, Disney+ launch new bundle
July 12, 2023
Disney Japan and HJ Holdings have announced the launch of a new bundle plan for Disney+ and Hulu Japan services, offering a catalogue of global and Japanese entertainment to consumers.
Hulu Japan, operated by HJ Holdings (a subsidiary of Nippon Television Network Corporation) and the SVoD platform for Nippon TV, houses on-demand viewing of series from Nippon TV as well as local original content. With the new bundle, consumers can access a collection of branded content from Disney+, including films, animation and live-action from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star, as well as Hulu Japan’s domestic drama series, anime, variety shows, live music and sports.
“Since its launch, Disney+ has been delivering unparalleled storytelling and unforgettable entertainment to consumers in Japan, who continue to love our iconic characters, brands and franchises,” said Carol Choi, managing director, Disney Japan. “By joining forces with Hulu Japan, we will bring high quality global and local entertainment to audiences, offering more consumer choice at an attractive value. We are confident that this bundle plan will appeal to an even broader audience in Japan.”
“We are thrilled to announce this collaboration between Hulu and Disney+, which will bring the world’s best entertainment across all genres to consumers in Japan at an affordable price. This bundle will be an opportunity for Hulu Japan to evolve to an even more attractive service. We hope consumers will enjoy and take advantage of this bundled service,” said Kazuo Takaya, president of HJ Holdings.
This new plan is an extension of the strategic collaboration between Disney Japan and Nippon Television Holdings announced last year, which aims to leverage both companies’ respective platforms to deliver global and local entertainment to more audiences.
Nippon Television Holdings president, Akira Ishizawa, added: “Disney is one of the world’s leading entertainment companies, and has been a key business partner over the years, including broadcasting Disney films on Nippon TV’s Friday Roadshow. We are pleased to expand this relationship and collaborate in the SVoD field. By leveraging the creativity and brand affinity of Disney+ and Hulu Japan, we will deliver more content that consumers want to watch”.
The new bundle plan is priced at 1,490 yen (€9.68) per month, 25 per cent less than subscribing to each service individually.