Advanced Television

Brightcove, PubMatic partnership

July 20, 2023

Brightcove, the streaming technology company, has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies better monetise their content.

Brightcove’s integration of PubMatic into its marketplace will enhance the company’s comprehensive video solution for media organisations and publishers looking to maximise their advertising revenue, streamline their operations and grow their business.

“At Brightcove, we continuously look for ways to provide extra value to our customers and help them monetise their video content. We want them to be able to focus on creating their content while we do the heavy lifting to ensure the right mix of monetisation partners are set in place,” shared Michael Dorf, VP of Global Ad Operations at Brightcove. “PubMatic is leading in the marketplace with supply path optimization solutions and new innovations like Activate, which opens tremendous new revenue opportunities for publishers.”

“We look forward to connecting with Brightcove’s extensive portfolio of media clients to deliver premium advertising solutions that will help them drive business results,” Meghan Jacobi, Director of OTT Partnerships, at PubMatic. “This integration provides publishers with unique new sources of demand through Activate, and solutions to manage and monetize their video content for maximum revenue. Through the combination of our platforms, we can also provide publishers deeper insights into their audience and valuable data about the performance of their advertising strategy.”

This latest partnership reinforces Brightcove’s commitment to forging relationships with prominent advertising platforms on behalf of its customers to provide them with a seamless experience that removes the main challenges to monetising video content. Companies taking advantage of Brightcove’s Ad Monetisation service include Allied Press, Atlanta Black Star, Buckeye Broadband, Cricket Australia, Goalcast, Met Office, Plastic Surgery Channel, The 33rd Team, TVB and WINK News.

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