PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a data collaboration with Adsquare, the global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally. The collaboration leverages PubMatic’s publishing partners and strong buy-side relationships […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with Virgin Media to enable advertisers to reach UK audiences at scale through ad-funded TV content. With 15 FAST channels currently available, and more to launch later this year, Virgin Media is set to further expand its video offering throughout […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. The collaboration leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. The […]
PubMatic, an independent technology company delivering digital advertising supply chains, has announced a partnership with Roblox to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of […]
PubMatic, the independent technology company delivering a digital advertising supply chain, has announced a partnership with Vevo, the music video network. The collaboration aims to fuel an accelerated phase of programmatic CTV growth for Vevo. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic […]
Brightcove, the streaming technology company, has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, have announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT. As OTT services embrace programmatic to maximise revenue, expose their inventory to more advertisers and […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a suite of enhancements to its CTV platform, providing publishers with market-leading technology innovation and unique brand demand while enabling buyers to achieve campaign performance across premium streaming inventory. The company processes well over 1 trillion CTV impressions per month […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media have announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73 per cent (versus […]
Digital advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]