Advanced Television

Pubmatic

Vevo partners with PubMatic

PubMatic, the independent technology company delivering a digital advertising supply chain, has announced a partnership with Vevo, the music video network. The collaboration aims to fuel an accelerated phase of programmatic CTV growth for Vevo. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic […]

February 21, 2024

Brightcove, PubMatic partnership

Brightcove, the streaming technology company, has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies […]

July 20, 2023

iQIYI partners with PubMatic

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, have announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT. As OTT services embrace programmatic to maximise revenue, expose their inventory to more advertisers and […]

July 19, 2023

PubMatic enhances CTV platform

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a suite of enhancements to its CTV platform, providing publishers with market-leading technology innovation and unique brand demand while enabling buyers to achieve campaign performance across premium streaming inventory. The company processes well over 1 trillion CTV impressions per month […]

June 16, 2023

PubMatic, Havas Media help brands exceed viewability target

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media have announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73 per cent (versus […]

May 23, 2023

Programmatic automation solution from PubMatic

Digital  advertising technologist PubMatic has launched Activate, an end-to-end supply path optimisation (SPO) solution designed to allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others. According to PubMatic, […]

May 9, 2023

Report: Most bought video ads are mobile

PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]

March 17, 2022

Industry majors launch Europe addressable media initiative

Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising  ecosystem to help European advertisers, agencies […]

December 17, 2021By Colin Mann

Study: Brands benefit from ads across mid-sized CTV channels

A Forrester Consulting study commissioned by sell-side digital advertising platform PubMatic uncovers two significant findings. First, brands are unsatisfied with the limited number of media companies that they currently leverage for buying CTV/OTT inventory. Second, mid-sized CTV/OTT publishers present a major opportunity for brands to get more from CTV/OTT, including access to key audiences and […]

November 8, 2021

IRIS.TV partners with PubMatic

IRIS.TV, the video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, has announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising […]

June 29, 2021