discovery+, Eurosport break TdF streaming coverage records
July 27, 2023
Warner Bros Discovery Sports Europe has reported record streaming audiences for its coverage of the 2023 Tour de France with unique video viewers growing by +12 per cent year-on-year across all platforms.
This increase was driven by discovery+ which observed a +36 per cent increase in viewers enjoying live and on-demand coverage of the Tour de France in ten markets, including Germany and Austria which streamed every stage of the race for the first time in 2023.
Even more cycling fans engaging with Tour de France content online saw Eurosport.com record its best ever edition in terms of video views. Video consumption rose by almost a half (+45 per cent year-on-year) while unique visitors to Eurosport’s local language sites across Europe increased by almost a quarter (+23 per cent year-on-year).
Eurosport’s television coverage also grew by +3 per cent year-on-year. The 2023 race was a record edition for viewership on Eurosport in Spain and the second best ever in France following 2022.
Warner Bros Discovery is currently broadcasting every stage of the Tour de France Femmes across Europe via discovery+ and Eurosport’s channels and platforms. Following the first three stages, total streaming audiences are up +5 per cent year-on-year, including discovery+ which has increased by 40 per cent, and Eurosport’s television audience reach has risen by +18 per cent compared to the first edition of the race held last year.