Advanced Television

Tour de France

discovery+, Eurosport break TdF streaming coverage records

Warner Bros Discovery Sports Europe has reported record streaming audiences for its coverage of the 2023 Tour de France with unique video viewers growing by +12 per cent year-on-year across all platforms. This increase was driven by discovery+ which observed a +36 per cent increase in viewers enjoying live and on-demand coverage of the Tour […]

July 27, 2023

France Télévisions, ASO renew TdF broadcast deal

France Télévisions and Amaury Sport Organisation (ASO) have reached a new agreement covering the period from 2026 to 2030, for the broadcast of all the events organised by ASO, including in particular the Tour de France and the Tour de France Femmes avec Zwift. Thanks to this partnership, France Télévisions will remain the official broadcaster […]

July 24, 2023

WBD outlines Tour de France coverage

Warner Bros Discovery (WBD) Sports Europe will present all the action throughout July when the Tour de France and Tour de France Femmes avec Zwift gets underway. Every stage of the men’s and women’s race will be available to watch throughout Europe on Eurosport with uninterrupted streaming available for subscribers on discovery+, the Eurosport App […]

June 29, 2023

Vivaro Media named broadcast partner for CIC Mont Ventoux Cycle Race

Vivaro Media, a turnkey provider of global media distribution solutions, has been selected by CIC Mont Ventoux as its official broadcast distribution partner. CIC Mont Ventoux, formerly known as CIC Mont Ventoux Dénivelé Challenges, brings together the biggest cycling teams in the world as they prepare for the Tour De France. Vivaro Media is providing […]

June 1, 2023

Record Tour de France numbers for EBU members

Following news from Warner Bros Discovery Sports that the 2022 Tour de France attracted record-breaking audience engagement across 50 markets in Europe, it has been confirmed that the event also attracted the biggest TV audiences for EBU Members overall in terms of hours viewed since 2015. The race, which featured an epic duel for the […]

August 1, 2022

WBDS: Record Tour De France audience engagement

Warner Bros Discovery Sports (WBDS) is reporting record-breaking audience engagement across 50 markets in Europe for its coverage of the Tour de France. Highlights include: Triple-digit Tour de France streaming growth on discovery+ discovery+ grows its Tour de France streaming audience by five times compared to 2021 Streaming across all digital platforms including the Eurosport […]

July 29, 2022

NTT enhances the Tour de France

NTT, an IT infrastructure and services company, is using technology and innovation to equally enhance the fan experience across both the Tour de France and the Tour de France Femmes avec Zwift.  The 2022 event will see the inaugural women’s race which will start on the Champs-Élysées on July 24th, prior to the conclusion of the […]

June 28, 2022

Netflix orders Tour de France docuseries

Netflix is partnering with ASO for a documentary series on the 2022 Tour de France Cycle race. In partnership with France Télévisions and produced by Quadbox, the series will follow the journey of eight teams participating in the famous bike race. The eight-episode documentary will take on all actors of the Tour de France, from […]

March 31, 2022

Little Dot Sport appoints Matthews as Partnerships Director

Digital content agency and media network Little Dot Studios (an All3Media company), has appointed Katie Matthews as Partnerships Director of recently launched specialist label, Little Dot Sport. In this newly created role, Matthews will manage the label’s portfolio of clients, identify new development opportunities and demonstrate how Little Dot Sport’s team of social content, distribution […]

January 19, 2022

Tour de France digital growth for Eurosport

Eurosport has recorded strong year-on-year audience growth during the first three days of the Tour de France, with a steep rise in traffic via its digital platforms across its major markets in Europe. has seen a +177 per cent rise in unique users overall. Bringing users the biggest stories, the best digital content and […]

July 1, 2021