Advanced Television

Data: Most-watched ESPN Little League since 2015

August 30, 2023

The 2023 edition of the Little League Baseball World Series Presented By T-Mobile was the most-watched on ESPN platforms since 2015, according to Nielsen. The 38-game slate averaged 1,081,000 viewers in the US, up 22 per cent from last year, and was also up double-digits in all key demos, including M18-34, M18-49, M25-54, P18-34, P18-49 and P25-54.

The 2023 Little League Baseball World Series Championship Game on August 27th, averaged nearly three million viewers (2,944,000) on ABC, making it the most-watched since 2019. The broadcast was up 18 per cent from last year’s Championship Game and peaked with 4,060,000 viewers at 5:15pm ET.

In addition, the 2023 Little League Baseball United States Championship Game on August 26th averaged 2,528,000 viewers, up 4 per cent from last year. Saturday’s Little League Baseball World Series International Championship Game averaged 1,677,000 viewers, up nine percent from 2023. Both games on August 26th aired on ABC.

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