Outbrain, DoubleVerify partner
September 26, 2023
Outbrain, a technology platform for the open web, and DoubleVerify, a software platform for digital media measurement, data and analytics, have announced a strategic partnership to bring DV Marketplace Suite’s pre-bid brand suitability, fraud avoidance, and viewability tools to Outbrain’s branding platform, Onyx.
Onyx is designed to drive stronger brand impact from in-article video and high-impact display ads by optimising for user attention. DV’s product suite combined with Outbrain’s predictive technology is designed to deliver a unique value proposition for enterprise brands looking to drive attention and impact in brand-suitable environments across the open web. Onyx customers can now control and curate high-attention inventory based on DV’s brand safety and suitability data across Outbrain’s publisher partners, and Onyx campaigns will be backed by DV’s fraud monitoring and viewability measurement.
“We are excited to partner with Outbrain and leverage our decades of expertise in brand suitability, fraud avoidance, and viewability on their promising Onyx platform,” said Allen Baum, SVP of Platform Sales at DoubleVerify. “Together we will elevate the standards of premium advertising and provide advertisers and publishers with a trusted environment for their campaigns.”
“This partnership further demonstrates our commitment to delivering an exceptional advertising experience where advertisers can feel confident their Onyx campaigns only run in brand-suitable environments with verified and certified results by a globally-recognised third-party,” added Ayal Steiner, EVP of Brand Solutions, Outbrain. “Our goal is to simplify the advertiser experience and deliver a seamless, turnkey solution, and this partnership is an important milestone in this direction.”