Hayu launching in NZ
September 29, 2023
Hayu the all-reality SVoD service from NBCUniversal, will launch in New Zealand in October 5th on a full array of devices – mobile, tablet, connected TV, console and web.
Targeting fans of the reality genre, Hayu offers over 300 shows and more than 10,000 episodes of popular reality TV content including every single series, season and episode, current and past, of renowned franchises and spin-offs including Below Deck, Vanderpump Rules and the US The Real Housewives, as well as exclusive access to fan-favourite shows only available on Hayu in New Zealand including: Made In Chelsea, The Real Housewives of Atlanta and Watch What Happens Live with Andy Cohen. The majority of US shows are available on Hayu the same day as their US broadcast.
“As the destination for world-renowned reality content, this Hayu expansion continues delivering on our goal of super-serving the best reality TV to even more fans of the genre, of which there are many in New Zealand” commented Hendrik McDermott, MD, EMEA Networks, Hayu and Direct-to-Consumer, NBCUniversal. “It’s another important milestone to be launching our DTC subscription streaming service in the country, extending the service to 45 territories.”
“We are delighted to expand the portfolio of NBCUniversal International Networks & DTC in New Zealand; the launch of Hayu now delivers Kiwi super-fans their favourite reality shows on the same day as the US, plus never-before-seen series now available to New Zealand audiences. The launch of Hayu strengthens our on-going commitment to the market,” added Chris Taylor, MD, NBCUniversal International Networks & Direct-to-Consumer and Distribution, ANZ and Executive Chairman of Bravo New Zealand. New Zealand’s hunger for the best reality content has long been affirmed by the success of Bravo, our free-to-air channel that has now been broadcasting for over eight years, delivering audiences access to the biggest and best entertainment brands.”
New Hayu subscribers can access a limited-time promotion for a 12-month subscription at 50% off (promotion available October 5th-23rd). This offer includes a 7-day free trial and the subscription price remains the same until it is cancelled.