ThinkAdvertising audiences on AWS Clean Rooms
October 10, 2023
ThinkAnalytics, specialists in AI-based content discovery, viewer data insights and targeted advertising, has announced the launch of its targeted contextual advertising solution, ThinkAdvertising, on AWS Clean Rooms from Amazon Web Services (AWS), making it seamless for publishers to activate cross-channel audience segments for programmatic advertising. AWS Clean Rooms helps customers and their partners securely collaborate and analyse their collective datasets – without sharing or copying one another’s underlying data.
ThinkAdvertising allows video service providers to seamlessly create content-based behavioural audiences at scale with first-party data to solve these needs. This solution drives greater effectiveness and accuracy for advertisers, eliminating waste and driving performance in an evolving and complex convergent TV marketplace.
“ThinkAdvertising is leveraging AWS Clean Rooms to guarantee absolute data privacy, providing cross-platform TV companies with a seamless and secure way to convert their first-party data into cross-platform audiences, unlocking significant cost and scalability advantages. Our relationship with AWS simplifies the process for our customers, enabling first-party data to be harnessed for advertising,” said Peter Docherty, Founder and Chief Technology Officer of ThinkAnalytics.