Roku distribution partnership with Fifth Season
October 11, 2023
Roku has entered a multi-title international distribution partnership with film and TV studio Fifth Season. Through the partnership, Fifth Season will serve as Roku’s international format and tape distribution partner for an initial slate of unscripted Roku Originals, ensuring that a wider global audience can discover and The Roku Channel’s lineup of entertainment.
Fifth Season has invested in and will exclusively handle the sales of worldwide rights to the projects, excluding the US, Canada, and Latin America.
Fifth Season will handle Roku Originals including Jessica Alba and Lizzy Mathis’ Honest Renovations; all-star survivalist competition Fight to Survive, Morimoto’s Sushi Master with Iron Chef legend Masaharu Morimoto, Celebrity Family Food Battle executive produced by Sofia Vergara and hosted by Manolo Vergara (both pictured); social media sensation Jay Brewer’s Reptile Royalty; and football stars turned bakers Brian Orakpo and Michael Griffin in The Cupcake Guys – with further titles to be added.
Brian Tannenbaum, Head of Originals, Roku Media. commented: “With millions of streamers already enjoying our lineup of Roku Originals, we look forward to working with Fifth Season to bring our standout original programming to an even larger audience across the globe.”
Prentiss Fraser, President, TV Distribution at Fifth Season, added: “The slate Roku has built is a mix of aspirational lifestyle and entertainment titles fronted by some of Hollywood’s biggest names to create premium originals for a mass audience – the service reaches over 100 million households in the US and the team knows exactly what will resonate with a broad audience looking for top tier entertainment. These are fun, familiar but elevated shows which fit our slate of curated, best in category content – and we’re excited to offer them to buyers internationally.”