WSC Sports signs Sky Deutschland deal
October 25, 2023
WSC Sports has signed multi-year partnership with Sky Deutschland, that will see the media company deploy WSC Sports’ AI-driven technology across a host of premium sports properties.
The collaboration between the specialist in AI-powered sports content and one of the leading entertainment providers in Germany aims to redefine the way sports fans engage with Sky Deutschland’s coverage of the Bundesliga, English Premier League,and Formula 1.
Sky Deutschland will utilise WSC Sports’ AI-driven technology to create real-time short-form digital video across its OTT, web, and wide-reaching social media accounts. In addition, Sky Deutschland will leverage the WSC Sports platform to generate and distribute broadcast quality long-form content for its linear channels.
Sky Deutschland will also unlock a new experience for fans of the Premier League through WSC Sports’ end-to-end storytelling solution that automatically creates real-time highlights that appear in Google’s prime search location, OneBox.
All the latest action, as it happens, will now be more discoverable and accessible, increasing the reach of Sky’s content, helping to drive more people to their owned and operated channels, and providing additional advertising opportunities for brands.
“This is a hugely important partnership for WSC Sports. Sky is known for broadcasting excellence and innovation so it is gratifying that they see the value our technology brings and how it can complement and amplify their award-winning sports content,” said WSC Sports Chief Business Development Officer and Co-Founder, Aviv Arnon. “The scale of this partnership is a testament to the advanced capabilities of our platform that enables us to support longer-form content with the same speed and accuracy as short-form social videos.”
“At Sky Deutschland we are committed to delivering more moments that matter to our viewers, wherever and whenever they choose to consume them, across our portfolio of platforms and channels. WSC Sports’ AI-driven technology will help us share even more of our award-winning programming and premium content with our audiences and, through their innovative storytelling solution, enable us to reach out to far more German sports fans than before,” added Alessandro Reitano, Senior Vice President Sports Production at Sky Deutschland.
The deal with Sky marks WSC Sports third major broadcaster agreement in the German market this year, with the company having already announced partnerships with Deutsche Telekom and Dyn Media.