Q Play+ distribution deal with Coolita
October 26, 2023
QYOU Media India has announced a global distribution partnership with Coolita, the smart TV+OS brand, giving viewers access to the FAST channels of Q Play+.
As a part of this alliance, Coolita users in India and around the globe, through their range of smart TV sets including Croma, Thomson, Panasonic, LLOYD, Itel, and others along with their operating software Coolita will have the option to stream QYOU Media India’s five FAST channels – The Q, The Q Kahaniyan, Q GameX, Sadhguru TV and BH Live
Krishna Menon, Chief Operating Officer at QYOU Media India, commented: “Our partnership with Coolita is a significant milestone in our mission to provide top-notch entertainment to viewers in India and worldwide. This collaboration allows us to strengthen our digital presence on connected TVs and offer our curated content to a global audience. We are excited to enhance the viewing experience and take a step closer to our audience with this exciting collaboration.”
Samuel Lin, Head of Partnerships at Coolita, added: “In an exciting development, Coolita has partnered with QYOU Media’s Q Play+ to enhance access for Indian viewers. This collaboration grants Indian audiences free access to curated Indian programmes, enhancing their viewing experience with a localised touch. Users of TV brands supported by Coolita, such as Panasonic, Croma, and Thomson, can now enjoy Q Play’s five 24-hour channels at no cost. This strategic alliance significantly amplifies the local coverage and accessibility of Q Play’s offerings.”