Extreme E extends deal with Virgin Media Ireland
January 16, 2024
Extreme E and Virgin Media Television have agreed an extension to their broadcast deal, which will see the electric off-road racing series remain on the broadcaster for two more years.Extreme E has been brought to Irish audiences by Virgin Media Television since 2021. It has been aired live on VMTV, along with a variety of highlights shows. Season 4 of the pioneering racing series begins in February in Saudi Arabia, with the Desert X Prix kicking off the 2024 campaign.The championship’s ten-race global voyage will continue to air on Virgin Media Television in Ireland alongside a variety of highlights shows from the series.Ali Russell, Managing Director of Extreme E, said: “We are already into our fourth instalment of Extreme E and are thrilled to have Virgin Media Television extend their association with our championship. Extreme E and Virgin Media Television have worked together to provide Irish viewers with an action-packed, entertaining racing product from across the globe and it is great news that we will be continuing our journey together.”Mick McCaffrey, Head of News and Sport at Virgin Media Television, added: “We are delighted to continue showcasing Extreme E in Ireland. Virgin Media Television viewers have already enjoyed three seasons of fantastic racing action and we look forward to giving them a front row seat once more.”