Advanced Television

Vevo appoints US Media as LatAm ad sales partner

January 22, 2024

US Media, a specialist in media solutions in Latin America, and Vevo, the music video network, have announced an advertising sales partnership. Under this agreement, US Media will be the Latin American sales representative for Vevo’s ad inventory in Mexico, Brazil, Argentina, Colombia, Chile and Peru. US Media will also sell on behalf of Vevo pan-regionally from Miami.

The collaboration between US Media and Vevo highlights the potential of the audiovisual market, as Vevo boasts over 800,000 music videos, and distribution across over 35 connected TV platforms globally and partnerships with major players in Latin America, such as YouTube, Google TV, Apple TV, Fire TV, Roku, and Samsung TV. This partnership will provide brands the opportunity to reach Latin American music fans through video content from some of the region’s most influential artists, such as KAROL G, Shakira, J Balvin, Anitta, Feid, Dilsinho and Los Ángeles Azules.

Bruno Almeida, CEO of US Media, commented: “Joining forces with Vevo, a brand that accumulates more than 25 billion monthly views, significantly amplifies the possibilities for our clients in advertising. This alliance represents a strategic advancement that leverages Vevo’s immense reach and quality of content.”

“Music videos offer advertisers a powerful, effective environment to connect with millions of consumers, and Vevo is home to this art form featuring the world’s largest stars, from Latin music icons to the newest trendsetters,” commented Rob Christensen, EVP, Global Sales, Vevo. “With US Media, advertisers now have easy, direct access to buy Vevo’s sought-after content, including the most anticipated premieres, beloved throwbacks, original content, and live performances. We are excited to work with a new ad sales partner located in the region, with local expertise and relationships, that match our continued Latin growth.”

“Vevo’s monetisation efforts in this region are reflective of the strength and breadth of our offering, with Latin music being one of the most watched genres on our network. From Brazilian funk to regional Mexican to reggaeton, fans can enjoy a variety of Latin artists on Vevo,” added JP Evangelista, SVP, Content, Programming & Marketing, Vevo. “Additionally, we are expanding Vevo’s CTV programming and distribution footprint throughout Latin America to deliver the music video experience on the largest screen in the home. CTV is an exciting, burgeoning space where we are growing and providing additional exposure for artists and advertisers alike.”

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