Advanced Television

CTV

Study: CTV leads for Europe’s ad attention

Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]

May 13, 2022

NBCU, tvScientific ad platform partnership

NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement. With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults […]

April 29, 2022

Study: UK audiences increasingly valuing Connected TV

Findings from a study conducted by video advertising software provider FreeWheel, a Comcast company, in collaboration with an independent research company, Happydemics, suggests that across Europe, Smart TV device adoption is rising. The study assessed how UK viewers use CTV and their media platform preferences and sought to understand their attitudes towards video on demand […]

April 27, 2022

tvScientific raises $20m in Series A funding

tvScientific, the advertising platform built for the connected TV (CTV), has raised $20 million (€18.3m) in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst […]

April 21, 2022

Rotana chooses Admongrel as CTV partner

Rotana Media Group is a Pan-Arab media company with assets spanning TV, Movies, Audio, and advertising sales. Their media offerings have earned them a dominant position in the media marketplace, not only in the MENA region but also now supporting their expansion into new markets.Admongrel is a media technology business focusing on innovative Connected TV […]

April 19, 2022

Report: US SVoD users overwhelmed by choice

The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

April 7, 2022

VIDAA, SeaChange addressable ad partnership

Smart TV operating system and content platform provider VIDAA USA, and video delivery and ad insertion solutions specialist SeaChange International have partnered to develop jointly a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally. VIDAA will provide a seamless interface to bring SeaChange Xstream platform customers […]

April 5, 2022

Xandr launches Inventory Library on its Invest DSP

Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability. When using Inventory Library on Invest DSP, buyers have access to premium, curated deals from hundreds of publishers across multiple sell-side platforms (SSPs), organized in catalogs. […]

April 5, 2022

AppLovin acquires Wurl

Extending its reach into the connected TV (CTV) market, marketing platform AppLovin has reached a definitive agreement to acquire Wurl, a high-growth CTV software platform. The transaction is valued at approximately $430 million (€384m) and is subject to customary closing conditions. The acquisition will extend AppLovin’s software platform capabilities into the large and growing CTV […]

March 1, 2022

Study: Streamed TV continues to surge

The increased shift of audience attention from linear TV to streaming/CTV holds great potential for both advertisers and broadcasters, according to audience measurement platform AudienceProject. In a blog post following the publication of the company’s study, Insights 2022 – Linear TV and streaming, which looks at the current state of linear TV and streaming consumption […]

February 25, 2022By Colin Mann