Advanced Television

CTV

Channel Factory makes 2 new hires

Channel Factory, the brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region. Igor Treutiger has been announced as Partnerships and Trading Director, EMEA. Based in Stockholm, he will be heading up a new role focused on building and […]

November 29, 2022

Survey: 88% Canadian net users reachable by CTV

Eighty-eight per cent of Canadian Internet users are now reachable by connected TV (CTV), with 60 per cent of these consumers using ad-supported CTV apps and channels, according to a study of over 560 Canadian consumers conducted by connected TV and cross-screen advertising specialist LG Ad Solutions to understand consumer perceptions and behaviours related to […]

November 22, 2022

LightBox TV raises £1m in seed funding round

LightBox TV, the AdTech company in the CTV sector, has secured £1 million in a joint funding round led by UK-based FirstPartyCapital and US-based AperiamVentures. Founded in London in 2021, LightBox TV is an independent management solution for media buyers to plan, manage and analyse advertising campaigns across the complex TV media landscape. With walled […]

November 22, 2022

VlogBox partners with Pzaz TV

Vlogbox, a CTV agency, channel development, video distribution and monetisation platform for content creators, has announced a partnership with Pzaz TV, a media CTV-based platform. VlogBox will provide CTV content for Pzaz TV designed to appeal to the platform’s key audience groups. Among the content owners sharing their programmes now are Top Rated Movies, Genre […]

November 17, 2022

Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022

Innovid joins The Trade Desk’s measurement marketplace

Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]

November 9, 2022

rlaxx TV, Magnite collaboration

Sell-side advertising platform Magnite has entered into a strategic collaboration with rlaxx TV, an ad-supported VoD service available in 26 countries. As part of the deal, rlaxx TV will utilise Magnite’s technology to manage its OTT inventory across CTV and mobile apps. Magnite’s CTV platform provides rlaxx TV with tools specifically built to support premium, […]

November 3, 2022

Vevo partners with Amagi to support global CTV expansion

Vevo, the world’s leading music video network, has announced enhancements to its global connected TV (CTV) programming and advertising infrastructure by partnering with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV. “As Vevo expands and monetises on CTV worldwide, we are extending our capabilities correspondingly in order to work with […]

November 3, 2022

Sharethrough launches CTV Ad Enhancements

Omnichannel ad exchange specialist Sharethrough is expanding its CTV Ad Enhancements Suite with the launch of countdowns and sports tickers to improve attention, promote action and drive campaign results. Sharethrough’s CTV ad enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle by providing viewers with information that they would otherwise […]

November 2, 2022

Data: Connected Brits shifting to AVoD

To determine consumer perceptions and behaviours related to Connected TV (CTV) as the medium continues to take off, LG Ads Solutions, the CTV and cross-screen media company backed by LG Electronics, conducted an online survey of over 1000 UK consumers in October 2022. Among the findings: Netflix is still king: When asked which subscription services […]

October 13, 2022