Bitcentral, a provider of professional media solutions for broadcast and digital video, has integrated Pixalate, the ad fraud protection, privacy, and compliance analytics solution, into its ViewNexa streaming platform. The incorporation of Pixalate’s Post-Bid Analytics and Reporting system enables customers to eliminate wasted ad spend and rectify problems in complex and fragmented supply paths. Almost […]
Advertising intelligence company AdImpact has launched an industry-wide TV intelligence platform, building off the foundation established by AdImpact’s political advertising intelligence, that brings broadcast, cable and CTV advertising and market intelligence at the local level to advertisers across industries. Given the increasing fragmentation of the television industry with the proliferation of CTV, advertisers and media […]
MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement solution; its Unified Measurement platform ensures MobileFuse clients can accurately measure the effectiveness of CTV and OLV campaigns at scale. Through the partnership, MobileFuse can account for additional CTV audiences that […]
Stirista, a data-driven marketing solutions provider, has announced the launch of its new AI-powered CPM Optimisation feature directly embedded in its media buying platform. The AI CPM Optimiser will leverage advanced machine learning to supercharge programmatic buying. “As advertisers navigate the challenges in delivering high ROI CTV campaigns, our latest AI feature – CPM Optimiser […]
Titan OS, a European technology, entertainment, and advertising company, has announced the launch of Titan Ads, a marketplace for Connected TV (CTV). Headquartered in Barcelona, Titan OS and Titan Ads operate in key European markets, leveraging the content and advertising expertise of its local teams in markets such as the UK, Germany, France, Spain & […]
Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]
Yahoo Advertising has announced Yahoo Blueprint Performance, the latest update to its AI engine, Yahoo Blueprint, which powers a suite of features that guide performance throughout the Yahoo DSP. This next-level enhancement aims to redefine how advertisers manage and optimise digital campaigns by leveraging AI technology to boost efficiency and effectiveness while maintaining control. Yahoo […]
Technologist and Automatic Content Recognition (ACR) inventor Zeev Neumeier, has announced his newest venture GraySwan is emerging from stealth. GraySwan provides an always-on, AI-powered optimisation ‘co-pilot’ for CTV advertising, to ensure programmatic campaigns are running efficiently. This comes at a time when US advertisers are projected to spend more than $24 billion on programmatic CTV video […]
BrightLine, a specialist in shoppable CTV advertising experiences, has announced the launch of StreamLine, the self-service, automated tool for clients to design, build, and publish interactive and dynamic ad experiences across all leading streaming platforms. StreamLine is the first of several new, automated self-service tools BrightLine will be launching throughout 2024 to make interactive and […]
A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]