Advanced Television


RTL AdAlliance adds Wurl FAST channels

RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]

April 10, 2024

Innovid launches Harmony initiative

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]

April 9, 2024

Vevo, KERV CTV shoppable ad experiences

Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]

April 8, 2024

Survey: US CTV users increasingly prefer FAST

Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]

April 5, 2024

Report: Interactive CTV ads drive higher engagement

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]

March 20, 2024

Mediaocean, Magnite agree CTV, OLV partnership

Magnite, the independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, have announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through […]

March 14, 2024

Research: 52% of UK will stream Euro 2024

LG Ad Solutions, the specialist in connected TV (CTV) and cross-screen advertising, has released a sports study revealing that 72 per cent of UK consumers are increasingly comfortable streaming live sports. Over a third use three or more streaming apps to watch live sports, with Sky Sports (57 per cent), BBC (55 per cent) and […]

March 6, 2024

FreeWheel partners with Direct Digital Holdings

Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange 142, has announced a partnership with FreeWheel, the technology platform for the television advertising industry. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform.This deal will allow the […]

February 28, 2024

Innovid enables self-serve creation of interactive CTV ads for live events

Innovid, an independent platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced industry-wide availability of the latest self-service feature within its CTV Composer authoring tool. For the first time ever, brands and publishers can create interactive CTV experiences in-house, at scale, for live streaming […]

February 9, 2024

Norigin Media launches CTV White-label FAST apps

Scandinavian streaming TV UI/UX specialist company Norigin Media has unveiled their brandable connected TV product for linear or FAST TV channels. The White-label solution is offered to content owners who seek to launch direct-to-consumer (D2C) applications across platforms including Samsung Tizen, LG webOS and other Android TV OS based Smart TVs. The newly designed White-label […]

January 23, 2024