CNN bounces back in US ratings
February 1, 2024
By Chris Forrester
CNN has regained its once routine top position amongst cable TV broadcasters. CNN reports that the news channel was in the Top 5 stations overall in January, with viewership up 15 per cent over near-rival MSNBC, quoting Nielsen data and Comscore numbers.
In the first month of this US presidential election year, CNN says its delivered a strong performance across linear, digital and streaming platforms. In January, CNN continued to be a top destination for cable television viewers, ranking in the top five of all of cable among P2+ (people aged 2 or more) for the eighth consecutive month. Further, CNN reached the most viewers in cable news in January among both P2+ and People aged 25-54 (P2+: CNN: 42.8 million, Fox News: 42.1 million, MSNBC: 32.9 million; P25-54: CNN: 10.8 million, Fox News: 10.2 million, MSNBC: 8 million).
CNN was helped by the two presidential Republican caucuses in in Iowa and New Hampshire.
On digital platforms, CNN said it was once again the most visited digital destination in both the latest domestic and global unique user metrics. According to Comscore, CNN reached 106 million multiplatform US unique visitors in December retaining the #1 digital news platform ranking for more than 8 years running. Audiences engaged deeply with core coverage in addition to distinct entertainment content. CNN’s leads #2 CBSNews.com in unique visitors by 14.3 million unique users for December. Globally, CNN Digital also was the #1 digital news outlet in November with 148 million multiplatform global unique visitors, ahead of #2 BBC by 16 million. December domestic data and November global data is the most recent Comscore data available.