Advanced Television

AdQuick signs agreement with Crackle Connex

February 8, 2024

AdQuick, am Out-of-Home (OOH) advertising platform, has signed an agreement with Crackle Connex, a division of Chicken Soup for the Soul Entertainment, to add Redbox and Crackle advertising inventory to its growing network of over 1,600 partners. Advertisers and agencies in the US can easily connect to inventory, including over 29,000 Redbox kiosks, the Redbox free streaming app, and Crackle’s AVoD streaming service.Redbox’s supply is also now available for auction-based and reservation buying, as well as inclusion within multichannel measurement through AdQuick’s integrations with omnichannel platforms, including a previously announced partnership with TransUnion. This ensures OOH advertising investments in Redbox achieve the most measurable impact relative to other marketing channels. The AdQuick advertising platform makes it easy to plan, buy, and measure every kind of outdoor advertising. The company has signed over 1,600 partners, which span all types of OOH inventory.“We are excited to bring Chicken Soup for the Soul Entertainment’s vast catalog of content to our OOH buying platform,” said Matthew O’Connor, CEO of AdQuick. “This agreement will give advertisers more opportunities to reach their target audiences with high-impact OOH campaigns.”

Redbox’s Digital Out of Home (DOOH) supply provides AdQuick’s buyers a great opportunity to align with over 40 million Redbox Perks members,” said Tim Ware, senior vice president of programmatic sales and partnerships for Crackle Connex. “Redbox remains a primary provider of TVoD and PVoD home entertainment for millions of Americans and affords brands the opportunity to reach movie fans through their customer journey at top retailers.”

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