Advanced Television

StreamAMG powers The Curling Channel

February 15, 2024

Live streaming specialist StreamAMG will deliver key events in the World Curling calendar through a new direct-to-consumer video service from the sport’s world governing body. In addition to live content, the availability of on-demand highlights and interviews will cater to global fans, playing a vital role in capitalising on the sport’s recent growth.

The Curling Channel is now live at, offering coverage of major events such as the Men’s, Women’s, Mixed Doubles, and Junior World Championships, as well as regional competitions. The inaugural event to be streamed on the platform is the World Junior Curling Championship in Lohja, Finland, starting on February 17th.

World Curling will utilise StreamAMG’s new BLAZE platform to power the service, which is designed to empower sport rights-holders to maximise the reach, revenue, and engagement of their video content. A recent brand refresh as part of this strategy is also applied and reflected in the new platform.

For StreamAMG, this agreement builds on its delivery of live curling content following the launch of Curling Canada + in January 2023.

Hugo Sharman, CEO at StreamAMG commented: “As curling gains more fans worldwide, we’re thrilled to team up with World Curling to introduce The Curling Channel. Our BLAZE platform helped us quickly launch this new streaming service, working closely with the client to start monetising content straight away. Our experience with powering Curling Canada + will be invaluable in our efforts to meet the high standards of the sport’s fans across the globe.”

Colin Grahamslaw, World Curling Secretary General, added: “As part of our new strategy of commercial and entrepreneurial growth, we were looking for a new platform that could significantly enhance the viewer experience and open up new markets to help us to generate a consistent income from streaming productions. Following an exhaustive process, we believe that StreamAMG are the right partners to help us drive that experience to new and larger audiences. This is the first phase of approach to making our content available to the world. This new platform gives us the opportunity to grow our streaming offering and make it the ultimate location for curling coverage.”

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