Ancestry appoints Little Dot Studios
February 21, 2024
Digital content studio and media network, Little Dot Studios (an All3Media company), has been awarded the YouTube channel management contract for Ancestry Studios, the entertainment arm of the specialist in family history, Ancestry.
Starting with immediate effect, the partnership will see Little Dot Studios run the official Youtube channel of Ancestry, including channel management and strategic paid media consultancy.
As part of the Ancestry Studios objective to build an entertainment destination that celebrates stories of collective family histories and those hidden in DNA, Little Dot Studios will manage the channel to support promotion of linear broadcast series such as Finding Your Roots, which is now in its tenth series on PBS, along with Ancestry Studios digital originals such as unFamiliar. Additionally, the digital content studio will play a key role in shaping content, audience and paid media approach, to complement the organic channel management.
Phillip Bellezza, Head of Partnerships for Ancestry Studios, commented: “We are thrilled to partner with a leader in channel management on the world’s largest streaming platform. Little Dot Studios offers the strategic insights and global support structure to expand our reach and improve engagement with global audiences that are passionate about the stories of discovery and connection that Ancestry have a long history of bringing to life.”
James Loveridge, Managing Director of Entertainment, Little Dot Studios, added: “As we expand our consultancy portfolio, this collaboration exemplifies what we love to do with brands; maximise content potential and audience engagement. The partnership was a perfect fit due to our growing history catalogue in the business and the team and I can’t wait to create an engaging destination for Ancestry’s global community.”