Advanced Television

Cadent, Stirista partner to advance targeting capabilities

April 17, 2024

Cadent, the independent solutions provider for converged TV advertising, has announced a partnership with Stirista, a provider of data-driven marketing solutions. The agreement combines the power of Cadent Aperture Platform, the company’s end-to-end advanced TV platform, with Stirista’s holistic identity-driven marketing solutions to provide brand marketers with access to a range of data insights, including demographic, lifestyle, purchase intent and B2B audiences. As part of the partnership, Cadent will integrate Stirista’s audience data into its data marketplace to allow targeting across linear, addressable, digital and CTV.

“Cadent is excited to partner with Stirista to provide marketers with the right data on the right path with the right insights – combined with both companies’ best-in-class audience targeting and measurement solutions,” said Jason Attanasio, Vice President of Business Development at Cadent. “Similar to Stirista, Cadent has never relied on cookies. As the industry continues to move towards a cookie-less future, both our companies are at the forefront of this movement. We’re here to help marketers connect with consumers, especially as they continue to diversify how and where they consume content, resulting in a real need in the market to streamline the buying and selling of TV, video, and digital media.”

Stirista Senior Director of Media Sales, Steve Karas, added: “Our goal is to help our customers harness their 1st party data and create actionable insights and strategies, which can be activated across email, digital and CTV. By joining forces with Cadent, we’re excited to offer another avenue in providing our customers with actionable insights and omnichannel marketing solutions that help increase brand loyalty and to acquire new customers.”

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