Advanced Television

Impresa chooses OKAST to launch FAST channels

April 22, 2024

Impresa, the Portuguese media group, has chosen OKAST Channels to launch its free, ad-supported channels (FAST) on its OTT platform OPTO SIC. The new channels available immediately are SIC Alta Definição and SIC Replay.

SIC Alta Definição offers dozens of episodes of SIC’s classic programmes, freely available, bringing together several generations of guests and conversations. SIC Replay offers new and classic shows featuring entertainment, comedy, magazine and fictional content.

Impresa chose the OKAST Channels solution offered by OKAST. Their modular cloud-based system provides services for managing content playback, converting files into different formats, and inserting advertisements.

OKAST intends to expand its range of channels to provide tailored content to local viewers in each region, showcasing the richness  of European programming that aligns with their preferences and cultural identity.

“The launch of these channels is not an isolated step, but rather a continuous commitment by Impresa to lead the way in offering differentiated content, optimising the monetization of this content, and providing a unique experience for our consumers, combining the best of linear television with the best of digital video,” said Bruno Padinha, Chief Digital Officer at Grupo Impresa.

“The introduction of these new channels in Portugal shows how diverse and high-quality European shows and movies are suitable for this new FAST distribution method. We’re proud that SIC chose our OKAST Channels solution and that our expertise helped them quickly set up and launch these channels on their OTT platform,” added Cédric Monnier, CEO, Co-founder OKAST.

Categories: Articles, FTA, OTT

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