WAPA+ on The Roku Channel in US
April 23, 2024
Hemisphere Media Group, the US media company targeting the US Hispanic and Latin American markets, has announced the launch of its free ad supported television (FAST) channel WAPA+ on The Roku Channel.
WAPA+ serves the large Puerto Rican community in the US, and leverages the programming of WAPA-TV, Puerto Rico’s #1 TV network, offering 70 hours of local news, information, and entertainment programming every week, and much more.
“We are thrilled to bring the best of Puerto Rican news and entertainment to Roku users in the US mainland, elevating the richness of the Puerto Rican culture nationwide. WAPA has been a pioneer in Puerto Rican broadcasting for over seven decades, providing top-quality programming that resonates with audiences of all ages. With this new partnership, WAPA+ will keep Boricua viewers in the mainland connected to their beloved island,” said Alan Sokol, CEO for Hemisphere Media Group.
Available on Channel 913 on The Roku Channel, WAPA+ will bring viewers an library of popular programming from Puerto Rico, including live daily newscasts featuring in-depth coverage of local and international news led by the NotiCentro team. The lineup includes NotiCentro América, the newscast tailored for the Puerto Rican diaspora; insightful news analysis programmes like Ahí Está la Verdad led by renowned journalist Normando Valentin; and political analysis programmes including Temprano en la Mañana con Rubén Sánchez, Jay en el 580 hosted by controversial analyst Jay Fonseca, 580 en la Tarde by Kike Cruz, WKAQ Analiza with attorneys Luis Pabón Roca, and Carlos Díaz Olivo and content from NotiCentro’s election news platform Decisión 2024.
Variety and entertainment can be found on Lo Mejor de Pégate al Mediodía and ¡Viva la Tarde! with interviews, profiles, games, sketch comedy, music, cooking segments, and much more. Comedic shows include sketch comedy from preeminent creators like producer Sunshine Logroño, and quintessential local sitcoms like Carmelo y Punto; while reality fans will enjoy the exclusive launch of culinary competition Super Chef Celebrities, and reality show Guerreros.
Hemisphere Media Group has steadily expanded its FAST channels operation, which now also includes TODOCINE, the go-to channel for Spanish-language films, TODO NOVELAS, Más Pasiones, which features dramas from around the world, and upcoming ES24, the only channel dedicated to the Salvadorian community residing in the US.