Advanced Television

Channel 4.0 commissions Boss Pitches

May 3, 2024

Channel 4.0, Channel 4’s digital brand, has announced the commission of new series Boss Pitches hosted by Nella Rose and GK Barry.

TV presenter and online personality/YouTuber Rose and podcaster and TV personality Barry have a combined social media following of 6.3 million on TikTok and Instagram.

In this six-part series produced by BBC Studios Entertainment, ‘SHE.E.Os’ GK Barry and Nella Rose invite celebrity guests looking to loan their viral creds to newbie entrepreneurs wanting a boost on their social profiles. A satirical dig at the stereotypical male-dominated boardroom, this series turns traditional ‘suit and tie’ business formats on their heads.

Celeb guests to feature in the series include former WBC Champion of the World and I’m a Celebrity Get Me Out of Here runner up, Tony Bellew, OG YouTuber/Businesswoman, Patricia Bright, podcasters ShxtsNGigs (James Duncan and Fuhad Dawodu), multi award winning rapper, Konan, host and youtuber, Stephen Tries, and comedian Darkest.

Evie Buckley, Digital Commissioning Editor and Channel 4.0 Lead, commented: “Nella Rose and GK Barry have made incredible strides in the entertainment industry, and know first-hand the value of a social media tag or shout-out when trying to stand out to the masses amidst so much competition. With a stellar line up of celebrity guests from different worlds, I’m excited to see our viewers’ reaction to some of the unique and innovative business ideas the panel will hear more about.”

Hannah Wesson, Exec Producer, BBC Studios Entertainment, added: “The value of social promotion should not be underestimated and the businesses pitching really know the worth of what a celebrity push could do for them. Nella Rose and GK Barry are the perfect duo to ‘boss it’ in the boardroom and we can’t wait for audiences to see the show.”

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